Don't be Comcast.
So the months go by and we all get wrapped up in the world of our families and friends.
We take a minute to think about international and national events, but we move on; pay the bills, feed the kids, call the plumber to come in and take care of that toilet that just won't flush right.
But, when paying those bills...or running into a problem or an issue with a company you are paying money to for service, what do you expect?
Like most, I would venture to say that you expect respect. That changed over the years though, right? What you expected 10, 20 years ago in service and what you demanded is not what you demand today. You've rolled with the changes. You've realized that the world is "different" now. You've decided that people just aren't the same.
And who could blame you! We saw all the negative press about Comcast lately. The name-calling...the desperate sales tactics. How Southwest, once the only airline that seemed to care, no longer does. Hell, you get admonished for wanting a pizza a certain way.
But why? Why did that change? It shouldn't have. I get so frustrated when I see friends just accept service as "standard" when, in all reality, it is bad service. I get even more frustrated when we realize that we need to pay more to get better service. Is the service at Nordstrom outstanding? Heck yeah! But, we cannot all afford Nordstrom. Why can't we get that same service at Walmart...at Target...at Dominos?
Well, we can. Zappos does it. Amazon does it. Is it because they are internet based and not brick and mortar? Maybe...I mean when was the last time you had great service at Best Buy? You really want a $50 HDMI cable "cuz it's faster!" or, do you know like nearly everyone else that all are the same and Monoprice will get you the same cable for $2.
So...That's what I bring. Bring that phenomenal service if a customer spends $1 or $1000. Treat them like the only person in the world that matters at that moment. Treat them like you would your grandmother. Treat them like the cherished human being they are.
Keep your head high. Keep doing that great work.
Don't be Comcast.
